Question: NEED DONE IN A HOUR PLEASE HELP JP Morgan Chase is a leading global financial services firm that provides broad-range investment banking, financial services for
NEED DONE IN A HOUR PLEASE HELP
JP Morgan Chase is a leading global financial services firm that provides broad-range investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity services. To sustain growth that is so important in its strategic and long-term plans, JP Morgan Chase conducted a study to understand its consumers, their lifestyles and potential for customer segmentation in terms of investment products and service needs. You are now charged with the task of running some analyses and preparing a marketing research report.
q1. What is the sample size? a. 500
b. 35
c. 36
d.501
q2. How many variables are captured within the data set?
a.36
b.500
c.35
d.501
q3 What scale is used to measure the age of household head (Q9)?
a.Ordinal
b.Nominal
c.Interval
d.Ratio
q4. What scale is used to measure respondents likelihood to recommend their primary provider to someone they know (Q2)?
a.Ordinal
b.Ratio
c.Nominal
d.Interval
q5. In relation to the age of household head (Q9), the average age within the sample is:
a.60
b.75
c.71
d.70
q6. In relation to the gender of household head (Q10), female household heads represent:
a.84.8% of the sample
b.84.2% of the sample
c.15.8% of the sample
d.15.2% of the sample
q7. n terms of responsibility for major financial decisions (Q13), most of the respondents indicate that:
a.The decisions are equally shared
b. The decisions are made by male heads of household
c. The decisions are made by female heads of household
d.The decisions are made by others
q8. In terms of marital status (Q11), most of the respondents are:
a. Divorced
b.Widowed
c.Now married
d. Single, never married
q9. In terms of decision-making approaches (Q8), most of the respondents prefer to:
a.Make most of their investment decisions but use an investment professional or advisor for specialised needs only
b.Rely upon an investment professional or advisor to make most or all of their investment decisions
c.Regularly consult with an investment professional or advisor
d. Make their own investment decisions without the assistance of an investment professional or advisor
Q10Recode Age of Household Head (Q9) into the categories specified below:
| 2757 = 1 5868 = 2 6975 = 3 7690 = 4 |
Most of the respondents now fall within the category of:
a.2757
b.5868
c.7690
d.6975 Question 11
In determining whether decision-making approaches (Q8) are related to gender of household head (Q10), which one of the following tests would you conduct?
Select one:
a.Correlation
b.Multiple regression
c.Independent-samples t-test
d.Chi-square test
q13 Are the decision-making approaches (Q8) related to gender of household head (Q10)?
Select one:
a.No, because the p value is .203
b.Yes, because the p value is .003
c.Yes, because the p value is .004
d.No, because the p value is .001
Question 14
Based on your findings for Question 13, which one of the following statements is true?
a.Female household heads have a greater tendency to make most of the investment decisions but use an investment professional or advisor for specialised needs only.
b.Female household heads have a greater tendency to make own investment decisions without the assistance of an investment professional or advisor.
c.Female household heads have a greater tendency to regularly consult with an investment professional advisor, or rely upon such a person.
d.Decision-making approaches are not related to gender of household head.
Question 15
JP Morgan Chase is interested in knowing whether the ratings of any of the importance variables (Q1_e through Q1_h) are different between those who rate the advantage of their primary provider as big and those who rate it as small (Q5). Which one of the following tests would you conduct?
a.Multiple regression
b.Correlation
c.Chi-square test
d.Independent-samples t-test
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