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is a disadvantage of the mall-intercept survey. a. Mall shoppers may not be representative of the target market population b. Unreliability of mall-intercept interviewers C. Interviewers in mall-intercept studies are often distracted by mall activities d. Difficult to obtain permission of mall management are NOT a type of a person-administered/computer-assisted survey. a. Mail surveys O b. Mall-intercept interviews c. In-home interviews O d. Telephone interviews When a researcher does NOT have much knowledge about a market or needs newer or more recent information, the more likely he or she will conduct a. causal research b. formal research C. descriptive research d. exploratory research Questions requiring some degree of mental activity, such as evaluating choices, voicing opinions, recalling past experiences, indicating intentions, or responding to "what if" questions, are placed deeper in the survey are a. classification and demographic questions b. scaled-response questions c. introductory questions d. transition questions ht Which of the following is characterized by the advantages of cost, quality, and speed? a. Telephone interview b. Mall-intercept interview c. In-office interview O d. In-home interview A(n) scale is used when a researcher is attempting to measure attitudes, opinions, evaluations, beliefs, impressions, perceptions, feelings, and intentions on a continuum. a. ratio b. interval c. ordinal d. nominal