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Each question's wording is re-evaluated during questionnaire development to make sure that it is asking what the researcher intends. In this process, at the same time, the researcher strives to a. maximize question response b. standardize response levels c. minimize question bias d. standardize questions Which of the following involves situations in which participants are placed in simulated activities in the hopes that they will divulge things about themselves that they might not reveal under direct questioning? a. In-depth interviews b. Focus groups c. Protocol analyses d. Projective techniques Which of the following refers to the research approach used to meet the research objectives? a. Research design b. Problem definition O c. Design data collection forms d. Identify information types and sources Which of the following represents the process of searching for and interpreting existing information relevant to the research topic? a. Secondary data analysis b. Interpretative data analysis c. Primary data analysis d. Analytical data analysis The general manager of a jewellery store would like to allocate radio ad dollars to the three markets in which the store has locations. The manager's review of secondary data shows that retail sales of jewellery are available by radio market area. Allotting the radio budget based on the percentage of sales in a given market would be an excellent way to a. solve the manager's problem and satisfy the research objective b. complicate the manager's problem on how much inventory to order O c. solve the manager's problem by predicting actual sales of pieces of jewellery d. complicate the manager's problem and satisfy the objective Lis NOT an appropriate condition for the use of an observational study. a. Public behaviour b. Research involving behaviour patterns over lengthy time periods c. Likelihood of faulty recall if respondents are asked about previous experiences d. Research conducted over a short time interval