Question: Need help asap! the names have a specific description. the order the names they are now is incorrect Considering Big Data Sources for Marketing Decision







Considering Big Data Sources for Marketing Decision Making Read the overview below and complete the activities that follow Big Data comes from a wide range of sources. The most valuable sources for marketers are those that capture data on both potential and current customers to yield actionable insights This activity is important because a knowledge of the different types of data available within Big Data sources con enable marketing managers to identify means of answering questions of both strategic and tactical importance The ability to gather insights from Big Data begins with knowing what are some of the right data sources for use in answering the question at hand The goal of this exercise is to demonstrate your understanding of the key types of Big Data sources available to marketing managers and their potential to aid in the development of actionable insights. There are six key sources of Big Data for marketers. These include business systems, social media platforms, internet-connected devices, mobile apps, commercial entities, and governmental entities Read the statement for a given marketing manager related to a specific question that he/she is interested in knowing the answer to Then drag the related marketing manager to the Big Data source that is the best candidate for enabling him/her to answer the question of interest Data from Business Systems Data from Social Media Platforms Data from Internet- Connected Devices Haley Mark Kyle Data from Mobile Apps Data from Commercial Entities Data from Governmental Agencies Liz Jan Tom Liz is interested in knowing if any of her firm's radio shows see a relatively smaller drop in listeners during reruns so that the sales team can better sell ad space for those reruns. Jan's firm is developing a new version of its smart fridge and Jan wants to know which features are used most and least by owners in order to inform how the new version is marketed. Haley believes that the checkout process on her company's website is too complicated. She wants to know how many customers are dropping out of the checkout process at each of its stages Kyle wants to know if some of his company's mobile gaming apps can be cross promoted within each other based on the sharing of common gaming elements that specific segments of users enjoy Mark wants to know what common demographic factors (eg. age, income) and competitive factors the geographic areas his firm's stores operate in share to help find areas for future expansion Tom is interested in knowing how viewers of his company's new TV show feel about new episodes, both during and soon after they first air on TV
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