Need help creating a presentation. My product is Apple's new Iphone 15. The two strategies that I
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Need help creating a presentation. My product is Apple's new Iphone 15. The two strategies that I chose to support my IMC Campaign are Media and Sales Promotion. My target audience are tech savvy students and people aged 18-40. Provide how the strategies will help promote the new Iphone 15. Information is provided in the image attached.
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Content (suggested length 5-10 slides, 10 MINUTE MAXIMUM): Using the list of strategies/tactics below, choose two that support the objectives of the IMC Campaign for your identified product/service Media o Engagement o Sales Promotion o Direct Response Sponsorship Present and justify your use of the two identified strategies/tactics For each of the two strategies/tactics, identify the vehicles (specific tools for delivering your communication). Vehicles include but are not limited to: o title of publications o offline or online sales promotions o engagement locations Present and justify your use of the identified vehicles Include an image of the IMC Campaign Calendar that details a schedule for all of the elements of the campaign Content (suggested length 5-10 slides, 10 MINUTE MAXIMUM): Using the list of strategies/tactics below, choose two that support the objectives of the IMC Campaign for your identified product/service Media o Engagement o Sales Promotion o Direct Response Sponsorship Present and justify your use of the two identified strategies/tactics For each of the two strategies/tactics, identify the vehicles (specific tools for delivering your communication). Vehicles include but are not limited to: o title of publications o offline or online sales promotions o engagement locations Present and justify your use of the identified vehicles Include an image of the IMC Campaign Calendar that details a schedule for all of the elements of the campaign
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