Need help making a design proposal using the information in the images.

AKA INNOVATIVE RENOVATION The Job: The Hammer's own, Innovative Renovation, a father-son renovation and construction company. They were recently made aware of the benefits a website could bring to their business and have hired you to design a new website. They don't have anything up at the moment so you're starting from scratch. You'll need to present them with ideas for a new domain name, hosting company, and suggestions for the content for the site. You'll need to research what competing renovation/construction companies have and present your ideas to Sledge and his son Spike. You will then create a website using a tool of your choice whether it be Adobe Spark, WordPress, Wix or another preferred tool. In Your Design Proposal: For this project, you will need to create a research proposal and sample site for Sledge and Spike Hammer. Your design proposal should include the following: 1. Research on the Topic Get to know a little about the industry so that you can create an effective design and theme to present the information b. Provide a brief description highlighting of the content that would be important to include. What are their competitors (within the Chicagoland area) doing? a Page 1 of 2 a. 2. User persona Create a user persona (a fictional representation of your visitor) so that you can meet the needs of your two types of visitors: someone who needs a small task done and another person who is looking to do major renovation. 3. User journey a. Briefly describe the user flow through your site to accomplish a goal. A low-fidelity image of the user flow can also be included. i. How will the user find more information about the company and the services they employ? ii. How will the user find contact information 4. Wireframe Create a wireframe to represent a skeletal framework for the site and include it within your report. This should highlight the layout and functionality of your page. a. a. 5. Visual Design: color theme, typography, imagery. Consider the effects of color, typography and imagery on the site and the information that you are presenting. b. Include your resasoning for the types of color, typography, and imagery used on the site. 6. Website Mockup a. Include the link to your website and describe your design choices when building your site. 7. SEO Techniques a. Include a brief statement of how you will use tools to give the site more visibility and draw users to it. AKA INNOVATIVE RENOVATION The Job: The Hammer's own, Innovative Renovation, a father-son renovation and construction company. They were recently made aware of the benefits a website could bring to their business and have hired you to design a new website. They don't have anything up at the moment so you're starting from scratch. You'll need to present them with ideas for a new domain name, hosting company, and suggestions for the content for the site. You'll need to research what competing renovation/construction companies have and present your ideas to Sledge and his son Spike. You will then create a website using a tool of your choice whether it be Adobe Spark, WordPress, Wix or another preferred tool. In Your Design Proposal: For this project, you will need to create a research proposal and sample site for Sledge and Spike Hammer. Your design proposal should include the following: 1. Research on the Topic Get to know a little about the industry so that you can create an effective design and theme to present the information b. Provide a brief description highlighting of the content that would be important to include. What are their competitors (within the Chicagoland area) doing? a Page 1 of 2 a. 2. User persona Create a user persona (a fictional representation of your visitor) so that you can meet the needs of your two types of visitors: someone who needs a small task done and another person who is looking to do major renovation. 3. User journey a. Briefly describe the user flow through your site to accomplish a goal. A low-fidelity image of the user flow can also be included. i. How will the user find more information about the company and the services they employ? ii. How will the user find contact information 4. Wireframe Create a wireframe to represent a skeletal framework for the site and include it within your report. This should highlight the layout and functionality of your page. a. a. 5. Visual Design: color theme, typography, imagery. Consider the effects of color, typography and imagery on the site and the information that you are presenting. b. Include your resasoning for the types of color, typography, and imagery used on the site. 6. Website Mockup a. Include the link to your website and describe your design choices when building your site. 7. SEO Techniques a. Include a brief statement of how you will use tools to give the site more visibility and draw users to it