need help plz

PI QUESTION 6 + Levi Strauss & Co (or Levi's Store), a world leading apparel company in jeans, denim, and vintage clothing, has noticed a decline in the sales of women's Jeans Management believes this is due to poor customer service on behalf of their sales assistants. Lews would like to execute a mystery shopper type observation that addresses some of the research questions below How well do the store's employees and service staff Interact with the customers? How friendly are the store's employees and service staff to customers? How courteous are the store's employees and service staff in meeting customers' needs and wants? How helpful are the store's employees and service staff in meeting customers needs and wants? What is the level of product service knowledge exhibited by the office supply store's employees and service staff? (a) Explain the main advantage/s AND disadvantages of conducting observation for this research (22 marks) (b) You are designing the mystery shopper observation Make docinions regarding the characteristics that underlie your chosen observation method and explain your reasoning for each of the below decisions Directness (direct/indirect) il Subject Awareness (disguisedlundisguised). Il Structure structured unstructured): W Observing method (human/mechanical), and v. Setting (natural contrived) (7) marks)