Question: NEED HELP QUICK! For accounting! Why are demographic variables typically bad to use as the basis for segmentation? a. they tend to create segments that

NEED HELP QUICK! For accounting!

Why are demographic variables typically bad to use as the basis for segmentation?

a. they tend to create segments that are not heterogenous, within segments

b. They tend t create segments that are not homogenous, within segments

c. They do not create profitable segments

d. They do not create stable segments

Would it be d?

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