Question: need help with question 1, 2 & 5. The Carib Brewery Limited wants to add a new product line by 2022 to its portfolio of

need help with question 1, 2 & 5.

The Carib Brewery Limited wants to add a new product line by 2022 to its portfolio of drinks (Lagers and Malts). They have approached your marketing firm Right Start Agency to assist with conceptualizing a new product and to walk it through the eight (8) steps of the New Product Development process. Carib Brewery wants to launch the new line within the Turks and Caicos first then branch out to the rest of the Region. Instructions: Students are required to do a written report considering the following: 1. Generate THREE (3) ideas of a new beverage/product to pitch to the Carib Brewery's management team. (6 marks) 2. Using the new-product screening framework R-W-W, determine which of the three ideas is the best to proceed with for Carib Brewery. (11 marks) 3. Develop a written concept of the chosen beverage/product. (8 marks) 4. Create a less than 5-minute video presentation of this concept to test on a focus group. (Students are encouraged to be creative) (15 marks) 5. Determine how the company should segment the TCI populous

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