Need help with question number 3

Mountain Man Case Assignment. Please answer the following 3 questions. Each of the following questions carry equal number of points. You have a maximum of 3 sides (Times New Roman font size 12 - DOUBLE SPACED) to answer these questions. a Question 1. Please show how a 2% loss of sales volume of MM regular beer will result in a 32% reduction in the operating margin five years from now. Please assume that fixed expenses don't change from year to year. OTOSS Tiarm SG&A Other Op Exp 13,050,400 9,583,600 1,412,320 0.31 0.19 0.03 5 11,499,002 7,017,528 1,034,162 6. U.51 0.19 0.03 Operating Margin Oth Income 4,640,480 151,320 0.09 0.00 3,397,961 110,803 0.09 0.00 NIBT Prov for Income Tax 4,791,800 1,664,520 0.10 0.03 3,508,764 115,789 0.10 0.03 NI 3,127,280 0.06 0.06 Base Year - Year 5 = Divided by base year Op. Margin of 1,242,518.89 4,640,480.00 27% decrease Question 3. Please provide your thoughts on what you'd advice Chris to do. Why? m Question 1. Please show how a 2% loss of sales volume of MM regular beer will result in a 32% reduction in the operating margin five years from now. - Please assume that fixed expenses don't change from year to year. Question 2. Please draw a perceptual map (i.e., a multidimensional scaling map) with two dimensions. The first dimension is "consumer age". The second dimension is the strength of a beer from "strong" to one end to "light" at the other end. On this perceptual map, please display where MM's regular beer is most likely to be placed at. Question 3. Please provide your thoughts on what you'd advice Chris to do. Why? Mountain Man Case Assignment. Please answer the following 3 questions. Each of the following questions carry equal number of points. You have a maximum of 3 sides (Times New Roman font size 12 - DOUBLE SPACED) to answer these questions. a Question 1. Please show how a 2% loss of sales volume of MM regular beer will result in a 32% reduction in the operating margin five years from now. Please assume that fixed expenses don't change from year to year. OTOSS Tiarm SG&A Other Op Exp 13,050,400 9,583,600 1,412,320 0.31 0.19 0.03 5 11,499,002 7,017,528 1,034,162 6. U.51 0.19 0.03 Operating Margin Oth Income 4,640,480 151,320 0.09 0.00 3,397,961 110,803 0.09 0.00 NIBT Prov for Income Tax 4,791,800 1,664,520 0.10 0.03 3,508,764 115,789 0.10 0.03 NI 3,127,280 0.06 0.06 Base Year - Year 5 = Divided by base year Op. Margin of 1,242,518.89 4,640,480.00 27% decrease Question 3. Please provide your thoughts on what you'd advice Chris to do. Why? m Question 1. Please show how a 2% loss of sales volume of MM regular beer will result in a 32% reduction in the operating margin five years from now. - Please assume that fixed expenses don't change from year to year. Question 2. Please draw a perceptual map (i.e., a multidimensional scaling map) with two dimensions. The first dimension is "consumer age". The second dimension is the strength of a beer from "strong" to one end to "light" at the other end. On this perceptual map, please display where MM's regular beer is most likely to be placed at. Question 3. Please provide your thoughts on what you'd advice Chris to do. Why