Question: need help with this question please Jean Brunet (JB), a drug store, is considering offering speed hour photo developing in their stores. The company expects
Jean Brunet (JB), a drug store, is considering offering speed hour photo developing in their stores. The company expects that sales from the new photo machine will be $147168 per year. As of now, JB offers overnight film processing with annual sales of $114799. Most of the speed photo sales will be to new customers, but JB estimates that 66% of their current overnight photo customers will switch and use the quicker service. Suppose that of the 66% of JB's current overnight photo customers, 43% are expected to take their film to a competitor that offers also quick photo processing if JB fails to offer the one hour service. The level of incremental sales in this case is closest to
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