Need help writing an explanation (chart below is done, just need help with word explanation) for the below posted Project Plan for the organization Airbnb.

Instructions:

Use the Project Plan Template and the business needs identified in your Week 3 Balanced Scorecard to:

• Develop the project objectives.
• Explain what operational steps will be taken to achieve your stated objectives.
• Identify the responsible person(s) for eachoperational step.
• Outline a timeline for each operational step.

Justify the choices you made in your project plan in a -word response on the Project Plan Template.

Project Plan Template

Project Title:

Project Objectives:

1. To increase customer satisfaction by 10% through providing a more personalized experience

Operational Step	Responsible Person	Timeline
Develop a customer profile survey to be sent out to current and past customers to identify what they are and are not satisfied	The customer profile survey will be created by the marketing team	The customer profile survey will be sent out within the next month
Use survey results for focus group to further discuss customer needs and wants	The focus group will be facilitated by the customer service team	The focus group will be conducted within the next two months
Utilize findings from focus group for a more personalized experience for customers	The changes to be implemented will be decided by the management team	The changes to be implemented will be decided within the next month
Implement the changes and monitor customer satisfaction rates over time	Customer satisfaction rates will be monitored by the quality assurance team	Customer satisfaction rates will be monitored monthly

• 2. To increase market share by 5% through launching a new product

Operational Step	Responsible Person	Timeline
Research and development of new complementary car rental with high end rental property	Research and Development Team	3 months
Marketing and advertising campaign for car rental program	Marketing Team- Hiroki Asai (Head of Marketing)	2 months
Implementation of car rental program	Operation Team- Tara Bunch (Head of Operations)	1 Month

Operational Step	Responsible Person	Timeline
To assess and understand the cost structure of the organization	Brian Chesky (CEO)	Within one month of the project
To develop and implement a plan to reduce costs by 5%	Mike Liberatore (CFO)	Within two months of the project
To monitor and evaluate the results of the cost reduction initiative	Jerome Letter (COO)	Ongoing basis

Project objectives are what you hope to accomplish by the conclusion of the project. This might involve deliverables and assets, as well as more intangible goals such as enhancing productivity or inspiration. Your project objectives should be reachable, time-bound, and specified targets that can be measured at the conclusion of your project.

Key references:

Sabini, L., & Alderman, N. (2021). The paradoxical profession: Project management and the contradictory nature of sustainable project objectives. Project Management Journal, 52(4), 379-393.