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Deliverable: Students are required to select a Pakistani MNE (company having physical location). IB concepts taught during the course will be applied on the project as the course proceeds. By the end of the course students will have a report of approx 25 pages and are required to present their plan to launch a new GLOBAL EXPANSION destination. Learning Outcome: Keeping in view below learning outcome of the course, this project will enable students to better understand the requirements of International Business and ways in which International Business Managers act in a professional environment: 1. Identify the opportunities in the international market and analyze the environment correctly 2. The cultural, political, legal, financial and economic environment of International Business 3. Read and analyze international business reports to evaluate corporate problems and identify business opportunities in the global environment 4. Identify, research and propose strategies to enter a new market and develop international marketing plans 5. Apply effective interpersonal skills that are required to be a member of a winning international marketing team. Analyze the following: . Analyze how international expansion will add value to the company; Assess the company's internal capability for international expansion; Suggest what market(s) it should enter and how; Identify possible challenges that may arise in the process of international expansion. . What is required in the report: 1. Title page (Company name, topic, date of submission & group members) 2. Abstract (summary of the project) 3. Table of Contents 4. Introduction 5. Corporate Culture, Cultural Environment 6. Effect of Culture on Strategic management 7. Environmental Analysis 8. Strategic Analysis on the basis of Porter's diamond model (Theory of National Advantage). 9. Organizational Typology 10. Global Marketing strategy (product, price, place and promotion). 11. Conclusion. Other Instructions: . Logic and flow of argument; Ability to present your findings clearly and succinctly; Research skills and use of data to support analysis; Recommendations and tradeoffs identified in analysis; A reasonable familiarity with the firm you have selected and its international environment; Relevance to the topic; Effective overall strategy, adequate introduction, body, and conclusion; Presentation: word limit; layout; referencing and bibliography