need Question 2 and 3 answer

Case Study HONDA'S ASIMO describe wanting to create a social robot with a whimsical Meet ASIMO! He is 4 feet tall, with a pleasant childish voice, appearance, Intentionally not human or animal. They believe and the ability to recognize and Interact with people; however, cepted, measured, and valued on those terms." that "robots will be thelr own kind of creature and should be ac ASIMO Is no child. He is the humanold robot "bralnchud" of scientists at Honda. ASIMO's technology Includes two camera If consumers are not ready for ASIMO, perhaps they are eyes to map its environment and recogalze unique faces. Its ready for some of its features. Facial recognition technology (FRT), body construction is so humanlike that it can run at 3.5 mph, development and application. According to some analysts, the the ability for a computer to "read" your face, la sceing strong toss a ball to play with a child, and use its opposable thumbs to open a bottle and serve you a cold drink. ASIMO is the perfect FRT market is expected to grow from $1.92 billion to $6.5 bil- lion within the next 5 years. household companion. Honda has not yet made ASIMO available to purchase Imagine a billboard in a mall that advertises Abercromble to a Advertisers and big brands are taking notice of FRT. for home use, but it is only a matter of time until families can teen girl and Target to a busy mom. Immersive Labs, recently have their own humanoid robot. But not everyone is interested. acquired by Kairos, has developed digital billboards that mea. Although some consumers have interacted with robotic kiosks sure the age range, gender, and even attention level of a pass- that can process food orders and provide rudimo stary In-store erby to deliver a tatlored ad. With the addition of Immersive customer service, many are a bit nervous about an actual robot Labs, Kalros believes it has become the only facial blometrics serving them meals or sitting down and telling them the news company in the world that offers both facial recognition and of the day Why? Perhaps It Is Hollywood's Influence on our per emotion analysis tools. ception of robots. It might not be the sweet WALL-E that comes According to researchers, FRT can do more than read your to mind when we think about robots, but the Terminator or an- face and estimate general physical characteristics. It can map other threatening machine. out a blometric profile that is as unique as your fingerprint Even robot developers have differing views on the roles Red Popper is a company that uses this advanced technology to robots could play or how they should look. Some see them develop Facedcals, a smartphone app that provides personalized as humanistic In appearance, serving as kind, compassionate offers to consumers. Here's how it works. You download the app. companions for the aging or lonely. The movie Her explored the walk into a store with a Facedeals camera and are recognized human-like connection that could exist with a computer-gen- Facedeals Interfaces with your Facebook Information analys- crated belng. However, the developers of a robot called Leonardo Ing your content for favorite brands, relationship status, places SECTION 1 Foundations of Consumer Behavior CS 1-3 Discuss the "creepiness" concerns that some consum- ers have about robots and FRT. How can marketers ad- dress or even overcome these issues? visited, and other information. Then Facedeals presents you with a personalled offer. Google is considering letting individuals use a body mo- tion, perhaps a "wink" or "eyebrow movement," as their FRT password. Forbes.com has unveiled an app where your webcam watches your facial responses when you view ads to learn what products and ads you like and dislike, Although the marketing applications for FRT are numer ous, companies should be aware that a recent study found that 75 percent of respondents were uncomfortable with in-store facial recognition technology that could Identify them as a high value shopper and then alert a salesperson. That could change as technology continues to permeate our lives and as consum ers become convinced of the value of real-time personalised offers made possible only by having their unique facial features recognlaed. Source: http://Amma honda.com. Accessed July 30, 2013: Sara Gatos, "Google Facial Recognition Patent: Users May Be Able to Make a Pace Instead of Entering a Purword." http://www.buffingtonpost.com/2013/06/06/ google-facial-recognition-patent-password_n_3398360.html. accessed July 30, 2013: Companies and Markets.com. "Facial Recognition Market to Be Worth $6.5 Billion by 2018." http://www.companieandmarkets.com/News/ Security/Facial-recognition-market-to-be-worth-6-5-billion-by-2018/ N17244, acceed July 30, 2013: Steve Parker. Ir. "Oh, It's Happening Pacial Recognition & Duta Delven Marketing http://www.askingamart crquestions.com/oh-It%82%80%99s-happening-facial-recognition-data. drive-marketing accessed July 30, 2013: Michael Walsh, "Facedeals Facial Recognition Marketing Stars Privacy Discussion Along with Excitement." http://www.nydailynews.comewsational/facedeals-facial recognition marketing stir-privacy discussion-excitement article-1.1137240 2aYxMgBZ2, accessed July 30, 2013: Gavin P. Sullivan, "Big Brother's Tracking Shines Light on imerging Pacial Recognition Technology http://www.forbes.com/sites/mergermarket/2013/07/09/big-brothers. tracking-shines-light-on-emerging-facial-recognition-technology/ accessed July 30, 2013: Thrun Wadhwa. "What Do Jell-o, Kralt, and Adidas Have In Commoo They All Want to Know Your Pace," http://www.forbes. com/sites/logolarity/2012/08/08/billboards-and-tvs-detect-your-face- and-Julco-up-ads-tailored-just-for-you/, accend July 30, 2013: "Three quarter of shoppers think facial recognition technology is "creepy" http:// business-reporter.co.uk/2015/05/07/three-quarters-of-shoppers-think- facial-recognition technology-s-creepy/. Accessed May 10, 2015: Brian Bracken. "Katros Acquires IMRSV." https://www.kairos.com/blog/158-kalo- acquires-imru, accessed May 8. 2015: Michael Roppola "Coming in 2015: World's First Family Robot. http://www.cbsnews.comews/jibo-wants- to-be-your-familys-lurst-robot-next-yearl, accessed May Maan January 2015. Vol. 12, Issue 1. pp. 1-7. 2015: Trends DISCUSSION QUESTIONS CS 1-1 What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments? What types of roles do you envision robots playing for these consumers? CS 1-2 Rellect on the value of PRT as a marketing tool. Give one example that illustrates how this technology can be most effectively used by marketers