Question: NEED QUICK RESPONSE TY!! Helen is deciding between multiple proposals for an advertising campaign. To make her decision, she looks for a proposal that generates

NEED QUICK RESPONSE TY!!

Helen is deciding between multiple proposals for an advertising campaign. To make her decision, she looks for a proposal that generates the most conversions, which is when a customer engages in a behavior that satisfies the goal of the campaign (e.g., visits the site, provides information to the business, makes a purchase, etc.). This approach can best be described as what strategy of decision making?

O a. Satisficing decision making

O b. Expected utility decision making

Oc. Risky decision making

Od. Maximizing decision making

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