Question: need solution q1 This is a subjective question, hence you have to write your answer in the Text-Field given below. Read the following case carefully

 need solution q1 This is a subjective question, hence you have

need solution q1

This is a subjective question, hence you have to write your answer in the Text-Field given below. Read the following case carefully and answer the questions ( Q1 to Q3 ) that follow: Situation description Beautify is a global cosmetics company that sells its products mainly inside high-end department stores such as Harrods and Shanghai No. 1. It also has a presence online with specialty retailers like Sephora. Beautify produces a number of makeup, fragrance, and skin care products sold under several different brands. In department stores, beauty consultants play a critical role with consumers: - approaching "passive" customers - demonstrating their knowledge of the products - actively selling the products - maintaining a loyal customer base of repeat buyers These consultants are hired directly by Beautify or through specialist, third-party agencies that find new recruits for a fee. Beautify is then responsible for selecting, training, and paying the consultants. Within Beautify, beauty consultants are managed independently by each brand in each country. For example, this may mean a consultant might be part of the Chanel team in a store. However, consumers are shifting more to online shopping, and too many beauty consultants are left working in empty department stores

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!