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ATC 6-1 Business Appigation Case Analyzing inventory reductions at Supervalu Real-world companies often reduce the complexity of their operations in an attempt to increase prof- its. In late 2014 and early 2015 McDonald's Corporation announced a series of restructuring efforts it planned to undertake to improve profitability. One of these was to reduce the number of items of fered for sale in its restaurants. In October 2014, General Motors announced plans to reduce the number of vehicle production platforms on which it builds cars from 26 to four by 2025. In 2010 Supervalu, Inc., one of the largest grocery store companies in the United States, announced it was planning to reduce the number of different items it carries in its inventory by as much as 25 percent. Supervalu is one of the largest grocery store companies in the United States. Most of the planned reduction in inventory items at Supervalu was going to be accomplished by reducing the number of different package sizes rather than by reducing entire product brands. The new approach was intended to allow the company to get better prices from its vendors and to put more emphasis on its own store brands