Question: NEED THE ANSWER ASAP! NO PLAGIARISM 2. Managers must examine each product in terms of how it contributes to overall sales and profits. Products that

NEED THE ANSWER ASAP! NO PLAGIARISM 2. Managers

NEED THE ANSWER ASAP! NO PLAGIARISM

2. Managers must examine each product in terms of how it contributes to overall sales and profits. Products that are responsible for a significant percentage of sales and profits must be carefully monitored and protected. To successfully conduct the task, having an overall understanding of the product mix/ the product portfolio of an organization is essential. By taking an organization as an example, discuss the product mix of a chosen brand by stating its product mix length, product mix width and product mix breadth. (15 marks)

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