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Jonathan used to work as the General Manager for a multinational fast-food corporation based in the United States of America. Due to the economic crises of COVID-19 pandemic, the company decided to scale down their business and had to undergo retrenchment. Jonathan did a quick SWOT analysis of the company. Feeling negative, he decided that for his personal benefit, it is best that he do not continue staying in it. Jonathan quickly took up the Voluntary Separation Scheme (VSS) offered by the company. Armed with RM200,000 compensation and RM100,000 personal savings, he decided to venture into entrepreneurship and be an entrepreneur. He is deciding if he should go into the business as a sole proprietor or as a partnership with some of his friends which could help in financing or other areas in the business. He needs to consider if his friends possess entrepreneurial characteristics to make the business a success too. Conversely, he is sure he wanted to start a vegan fast-food chain, a first in Malaysia. As an experienced person in this industry, one of the most worrying factors for Jonathan is Value Chain Management and choosing the right food production and outlet locations. These decisions will really determine the benefits and perhaps drawbacks to his new business if not managed well. Keywords Definition Source