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Question 10 2 pts When consumers set out to purchase shopping goods, they are never concerned about price make comparisons of competing goods. rarely visit competing stores or compare quality often lacke complete information about what is sought. may be willing to travel a substantial distance and spend a lot of time to get what they want. Question 11 2 pts A company that markets a consumer product to DINKs between the ages of 21 and 30, and who have an annual income exceeding $45.000, is using which base of segmentation? Psychographic Product usage Geographic Demographic More than one of the above Question 12 2 pts For middle-aged people in the Self-Esteem level of Maslow's Need Hierarchy, reference group influence would be most significant in the decision to purchase a loaf of bread, a Mercedes-Benz school supplies macaroni and cheese, cigarettes Question 14 2 pts MSU Denver orders sheets of steel to install in the walls and ceilings of all its buildings to protect from the increasing size of the hole in the ozone layer of the atmosphere. These sheets of steel would be classified as specialty products components parts and materials supplies raw materials accessory equipment Question 18 2pt N Which of the following statements about goods and services is false? Many. if not most, products are either pure goods or pure services. o Many, if not most, products have characteristics of both goods and services. Tangibility is a characteristic of goods. Perishability is a characteristic of some goods and services. Quality products may have characteristics of both goods and services