Negative Marking (Lack of Originalityte Submission Assignment - Cale Study International Market Entry Strategies Module Planning for temal Market Entry 10 FITT ESL for Your Business English from Japan to Argo A Great des ESL for You small enterprise operating in Japan. The company was started by a group of four English as a Second Language (ESL) instructor employed a prate school in Tokyo Japan, foreign instructors' work visas low them to tutor outside the replies and it is comme for ESL instructions to supplement the income by privately og hospeople to with improving their English language skills John England and Terry Malcolm are American who have been in Japan for five even years, respectively. Both menght ESL in other countries propong to Japan matly in South America. They have known cach other for ten years and the teaching at the International Language School in Buenos Aires, the capital of Argentina The other half of the ESL. for You founding team i Cecilia Pond and Lawrence Hunt Bintruction are from England and have taught at the same school in Japan Shepers ESL for Yousa tutoring service focused mainly on providing private ESL roti to Japanese bine spople. The majority of their clients are individuals looking to the conversational English skills in order to increase the level of opportunity and succes in the workplace. The company began when all four instructors were working at schools and providing tutoring to local business people as and when they could. The group had hem is the finestration cach was experiencing trying to prove to potential clients they had the right qualifications and experime to provide quality, reliable tutoring. They though it could be beneficial to have a company name behind then something that would guaranteedies that the instructors they were interviewing and operational standards of performance and dependability. That day, the Idea for ESL for Yo was bom, and with me, the company was operational Within two years of starting the company, the four instructs adquiler full-time job, were working solely as operators and tutors, and esployed working locally in Tokyo. It was time to begin thinking about expanding the business market International Market Entry Strategies Module -- Plafonal Market Entry 20 FITT The Details in researching and planning expe. Ele Ydentified Bonn Aires as its target market. The ES1, industry boome there the market has room for the service it offen. There are many ESL choosing the city, bar no endering services. The tutoring industry in Buenos Aires in serviced by ESL employed at local schools who are taking on private ring work in their The employment is offered to structures choses set include werking privately, instructors are not legally permitted to do they told a separate work is. Despite this, private tutoring is a comment practice in the city with this tend to ignore As part of its offerings, ESL for You is planning to come all interactions are working legally on visas. This could be a factor that partenerating corporate social responsibility, in addition to the guarantee of lady and high canal standards The team's research has shown that although there and editional cost involved, the plan is achievable and in the long term te beswighe vantages John and Terry's experience in Argentina is another for choosing Bos Aires Over the past two years, the rehas lared that the end reputation are the most effective way to grow their business and planning that the stage by returning to a place where they already have comections. The plan is owned Terry belly to Argentina and start ESL for You in Buenos Airesin hemm Cecilia and Lawrence will stay in Japan and continue to run the business there. I the future the company's founder exponding further inte alls and should the Armen peaceful into South America as well 11:03 conestoga.desire2learn.com In Japan, the group had been by running business operatives et af Lance's apartment. The tulon began simply with business cards to represent their company. When she was grow, they hired an IT content to build a basic website in Japanese and sented a small office inside the ESL school where Cecilia was working. Over time, the company builta parte with the school that involved mutual referrals. When students at the school inquired about private lessons, the school referred them to ESL for You in turn when the ring services asked about schools in the wr, it recommended Cecilia's employer Due to the success of this strategy in Japan, when they arrive in Argentina, one of head Terry's first tasks will be to visit the school where they used to the employed and explore partnership option. As its business in Japan grew. ESL for You was able to form partnership with some of the businesses its clients worked for After it had successfully worked with more employees from one company, the tutoring service would approach them with propoul to offer a discounted rate for its employees if the company would refer them solely ESL for You for their English struction needs. The deal was beneficial for both parties as the businesses could be confident their employees were receiving quality instruction and ESL. You received new clients who were seriously invested in their own Some businesses and even incorporated ESL instruction into their education benefits package which meant the clients from this category purchased on average a higher number of per student. This is another strategy the group is hoping to use as it begins to build a cliente in Buenos Aires. Additional strategies the company will to gain clients and become wuccessful in the Buenos Aires market are targeted directly to Artists and their custom culturc, regulations and financial tool International Market Entry Sorwegies Module Planning for International Market Entry 3 FITT What next Terry. Cecilia and Line know they still have a great deal of work ahead of them. They will need to approach a financial institution to it with funding for the new venture. They are researching small that may be available to them in their respective home countries. They have completed calculations that indicated the capacide was viable, however, they stilled to put together a detailed financial plan they can prevent to potential invest Lastly, they are planning to develop specific goals and benchmarks they will use to evaluate short and long-term outcomes of opening and operating a new branch of St. for Yosince Aires. It is ce a stressful and exciting opportunity, and the four are looking forward to seeing where their next move will take them Learning Outcomes This case study relates to the following aming comes from the module Manning for International Market Entry in the course International Market Easy Stuepiec. Research and analyze potential business partners to determine compatibility for a termal venture Develop a strong international business plan including key business Strategies with identified metrics upon which the organisation can monitor progress, success and was Develop a strategic plan for market entry, based on the international business ple International Market Entry Strategies Module -- Planning for International Market Entry FITT 1. What market entry strategy does ESL for You plan to use les direct expecting.com etc. What are the advantages and dnadvantages cated with this type of strategy 2. What costs will the ESL. for You group have to consider when writing the detailed financial plan