Question: Nestl ' s brand management capabilities for its 2 . 0 0 0 + food, beverage, and pet care brands are intangible resources only, because
Nestls brand management capabilities for its food, beverage, and pet care brands
are intangible resources only, because they consist of patents, copyrights, and technological processes.
are representative of physical resources only.
are categorized as its tangible resources andor intangible resources.
are known as productive inputs or competitive assets, except human assets and intellectual capital, which are considered capabilities or competencies.
are part of an inventory or collection of the firm's strengths, weaknesses. opportunities, and threats.
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