Question: Net Present Value Analysis of a New Product Eccentric Electronics developed a new electronic device it believes will have broad market appeal. The company gathered
Net Present Value Analysis of a New Product
Eccentric Electronics developed a new electronic device it believes will have broad market appeal. The company gathered the following estimates:
a The equipment needed to make the device would cost $ and have a sixyear useful life with a salvage value of $
b Sales in units over the next six years are projected to be as follows:
Year Sales in Units
c Production and sales of the device would require working capital of $ to be released at the end of the projects life.
d The device would sell for $ each with a variable cost of $ per unit.
e Fixed costs for salaries, maintenance, property taxes, insurance, and straightline depreciation on the equipment would total $ per year. Depreciation is based on cost less salvage value.
f To gain rapid entry into the market, the company would invest heavily in advertising as follows:
Year Amount of Yearly Advertising
$
$
$
g The companys required rate of return is
Required:
Compute the devices estimated net cash inflow for each year over the next six years. Label all amounts Follow the Exhibit given in the textbook.
Calculate the net present value of the proposed investment. Use the present value table given, Show your work and label the amounts.
Calculate the payback period of the proposed investment.
Should Matheson invest in the new device? Why or Why not? Use quantitative and qualitative reasoning in your answer.
PRESENT VALUE OF $:
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