Question: Net Zero Climate Commitments: Realistic goals or branding exercise Please use the following guiding questions for framing the scope of your analysis: How serious and

Net Zero Climate Commitments: Realistic goals or branding exercise"

Please use the following guiding questions for framing the scope of your analysis:

  • How serious and achievable are these Net Zero claims?
  • Behind these claims, how much effort is focused on customer appeal versus a core business strategy?
  • How realistic are these claims and was there a plan by the company to back them up?
  • With so many claims, how do stakeholders distinguish the true Net Zero commitments from those that are simply making the claim for the sake of the company brand?

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