Netflix $1$

Step$-$by$-$step explanation

Selected Organization: Netflix

$1.$ What are the different ways that this organization uses personalization in its marketing effort?

One of Netflix's major pillars is personalization $-$ which allows all users to have a different and personalized view of the content. The company's marketing team can adapt the interests, preferences, and choices to suggest customized categories of their favorite movies and TV shows. Thus, the company's personalization efforts include providing a Netflix package with millions of products $-$ which are tailored according to the interests of every member's profile.

$2.$ What are some of the specific actions$/$behaviors that customers engage in that enable personalized service?

The current Netflix products allow customers to use the service and tailor them $($products$)$ to match their interests. First, Netflix users can create custom profile pictures to associate them with their accounts. Also, they can secure their profiles by creating an individual password to restrict access to their profiles from other joint users $-$ who may otherwise disrupt their selections or interests. Most importantly, Netflix users can edit their profile icons by inserting their preferred names or pictures from the site. They can customize language, auto$-$play, maturity settings and can delete the accounts.

$3.$ What are specific customer actions and behaviors that the firm can collect data on that would provide evidence of the effectiveness of personalized marketing efforts?

Netflix collects data from its subscribers and implements data analytics to evaluate the effectiveness of its personalized marketing processes. Afterward, they can recommend movies and TV shows according to the users' preferences. Also, they use this information to develop a comprehensive profile on its subscribers.

$4.$ What digital analytics can the firm use, based on your learning this week, that firm measure the value of personalization for the

Netflix can strengthen its predictive analytics to ensure seamless personalization of its content for the customers. The use of algorithms enables the company to predict the popularity of original content before it okays it$.$ Therefore, Netflix can measure the effectiveness of its personalization efforts by employing a personalized 'match rating system.$\text{'}$ The number of thumbs up on the content and general ratings by the users can enable the company to understand whether their personalization efforts are effective.

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