Netflix

ASSIGNMENT QUESTIONS$-$ WHILE THE TEXTBOOK CASE IS FROM $2020$

YOU NEED TO UPDATE ALL INFORMATION FOR THE MOST RECENT

RESULTS

$1.$ Introduction$-$ Introduce the company, this should be short as your role is as a consultant

for the company and the report and presentation is to the executive of Netflix. In the

introduction identify the key elements of Netflix$$s strategy and which one of the five

generic competitive strategies discussed in Chapter $5$ most closely approximates the

competitive approach that Netflix is employing.

$2.$ Analysis

The analysis section are required to assess the company's external and internal environment

$($SWOT$,$ Porter's $5$ forces, etc$),$ and financial analysis compared to industry rivals. For each

analytical tool required, introduce the importance of the analytical tool, clearly articulate

the findings of the analysis, and the impact on the company. Listing facts the company

would already know is not considered analysis$-$ remember your audience for the

written and the presentation is the company.

a$.$ Identify the key success factors in the market for streamed video content.

Conclude on the key findings of the analysis tool.

b$.$ Do a five$-$forces analysis to consider how strong the competitive forces

confronting in the rapidly evolving global market for streamed video content.

Conclude on the key findings of the analysis tool.

c$.$ Complete a PESTLE analysis to consider the driving change in this market for

streamed entertainment. Remember this analysis should be forward looking and

not be political, economic, social, technological, legal or environmental factors

that are already impacting the industry. Consider if the driving forces likely to be

favorable or unfavorable in term of their effects on competitive intensity and

future industry profitability. Conclude on the key findings of the analysis tool.

d$.$ Do a weighted competitive strength assessment using the methodology presented

in Table $4\mathrm{.}4$ in Chapter $4$ to consider if Netflix has a net competitive advantage or

disadvantage in competing against streaming rivals you deem most likely to

challenge Netflix$$s current leadership position. Conclude on the key findings of the

analysis tool.

e$.$ Using the most recent financial statements for Netflix Netflix $-$ Financials $-$

Financial Statements complete a financial analysis of the company. Use the

financial ratios in Table $4\mathrm{.}1$ of Chapter $4($pages $6668)$ and compare the ratios to

prior years are well as to competitors. Summarize the most important findings from

the analysis using visuals $($Mutli$-$Axes charts, waterfall charts, bullet charts and

hierarchy trees$).$ Detailed analysis$/$spreadsheets can be provided in pocket slides$/$

appendixes but should not be part of the main presentation. Conclude on the key

findings of the analysis tool.

$3.$ Issue$-$ Identify ONE major issue for the company. Identify the core problem or issue

facing the company this should be directly linked to the analysis completed. What

problem needs to be solved? Do not confuse the problem with its underlying causes.

What does management need? Is the issue pervasive? $($Don$$t just restate minor problems

or symptoms pointed out in the case$).$ Consider the big picture, rank the issues, and

identify the most important one.

$4.$ Alternatives$-$ Include two viable and mutually exclusive alternatives that can be used to

solve the core problem. When considering the alternatives, link them back to the problem

identified in the problem statement. Ensure all the alternatives solve the problem

identified. Provide a table or figure that summarizes the suggested alternatives and briefly

discuss all important advantages and disadvantages of each alternative.

$5.$ Recommendation$-$ Recommend one of the alternatives identified above. Ensure that

your recommendation is specific and feasible, and briefly justify your recommendation.

Provide details on how the alternative would be financed $($debt$/$equity$/$available cash etc.$)$

Ensure that your recommendation is consistent with the rest of your report. Have you

really addressed the core problem? Recommend an alternative and provide evidence for

why this alternative is the best one for the company to pursue. Include a decision matrix

to demonstrate how the alternative addresses the core problem and the most important

objective to the organization.Cc