Question: Netflix enhances user experience by curating each customer s list of recommended programming. The company is able to personalize its platform because it collects users

Netflix enhances user experience by curating each customer

s list of recommended programming. The company is able to personalize its platform because it collects users

information on viewing habits, the type of device used to stream, IP location, watch history, search queries, show and movie ratings, as well as the amount of time spent on the platform. What type of information does Netflix utilize?

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