Question: Netflix introduced some policy changes in 2 0 1 3 and wanted to understand consumers' online sentiments . Figure 1 represents the volume and valence
Netflix introduced some policy changes in and wanted to understand consumers' online sentiments Figure represents the volume and
valence of consumer comments related to keywords about Netflix on social media. What can you conclude from Figure
Sample Size Negative Opinions
Figure : Social Media Opinions about Netflix
People who talk about Netflix are most likely to mention the increase in price
Most negative opinions are centered around consumers canceling the service and anger towards the brand
Customer satisfaction for Netflix is likely to be damaged if the brand could not bring or prove more values with this policy change
All of the above
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