Netflix is facing increased competition from new streaming services, each offering exclusive content to attract subscribers. To maintain its market leadership, Netflix is considering how best to adjust its content strategy. Considering what we have learned so far $($e$.$g$.,$ about VRIO resources$)$ what strategic action should Netflix take to strengthen its competitive position in the streaming market?

Group of answer choices

Completely shift to a free, ad$-$supported streaming model to increase the subscriber base.

nvest heavily in producing high$-$quality, original content that is exclusive to Netflix, enhancing brand uniqueness and customer loyalty.

ocus exclusively on licensing more third$-$party content to quickly expand its library.