Netflix's strategy statement as it appears in the 2019 annual report:

Our core strategy is to grow our streaming membership business globally within the parameters of our operating margin target. We are continuously improving our members’ experience by expanding our streaming content with a focus on a programming mix of content that delights our members and attracts new members. In addition, we are continuously enhancing our user interface and extending our streaming service to more internet-connected screens. Our members can download a selection of titles for offline viewing.

1. Identify the objective, scope, and competitive advantage in the statement, using (O), (S), and (C), respectively. 

2. Is this an effective strategic statement? Why or why not?

3. How would you alter the strategy statement to clearly communicate the organization's strategy? 

Remember, a strategy statement should have the three elements and also be specific, measurable, and time-bound.

Answer rating: 100% (QA)

1 Objective Scope and Competitive Advantage in the Statement Objective O Grow streaming membership b... View the full answer