new A NEW TECH COMPANY NT || AaBbCc AaBbCcl AaBbCcDdEe Heading 1 Heading 2 Normal Income Statement 2010 2011 2012 Sales 100 110 120 Cost of goods sold 50 51 52 Depreciation 20 20 20 General, sales & admin expenses 70 65 60 Taxes 10 10 10 Net Income Balance Sheet 2010 2011 2012 Current Assets 40 45 40 Property, plant & equipment 60 55 60 Total Assets Current Liabilities 40 40 35 Long-Term Liabilities 10 10 15 Equity 50 50 50 Total Liabilities & Equity INDUSTRY AVERAGE RATIOS 2010 2011 2012 CR (Current Ratio) 1.5 1.5 1 DR (Debt Ratio)=TL/TA 60% 60% 60% TAT (Total Asset Turnover) 2 2.2 2.5 PM (Profit Margin) 4% 5% 6% Sales Growth 3% 2.50% 3% Profit Growth 5% 25% 20%