New International market for Godiva chocalate company or Godiva in general shall be in "Waffles". A target market for the company shall be in Belgium as the company's origin is in Belgium and the company is already operating its chocolate and coffee business there. By depending on these findings, and by considering target market dynamics, elaborate on your export entry modes (direct, indirect, cooperative export). Please explain the reason behind your decision regarding the export entry mode.

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Foreign market entry modes are the ways within which a corporation can expand its services into a nondomestic market There are two major varieties of market entry modes equity and nonequity The nonequ... View the full answer