New Product Introduction - What is it? What consumer need(s) does it meet? What additional consumer benefit(s) does it provide? Provide a glimpse of your entrepreneurial Brand, or how your product will be a brand extension or line extension of the company you are pitching to? Revenue Potential - How much could be expected in U.S. annual revenue for a typical year? Situation & Market Analysis Top 3 Industry Trends (from CDSTEP analysis) supporting why this is the right product at the right place and at the right time. WHO is your ideal customer? Include STP analysis highlights (especially specific, targetable demographics). Marketing Strategies and Tactics What will your Product look like? What will the Packaging look like? Can you show us rather than just telling us? (A picture is worth a thousand words). Where will consumers be able to purchase your product? where will they consume the product? Are there any other Place/Locations that are relevant to mention? What is the Consumer Purchase Decision Process for your type of product? What factors will have the most influence on the Consumer Purchase Decision? What specific steps will you take in each step of the process to