"" New Product planning""

Through a real example Choose a product/ service

1. Apply the PIC on the chosen product/ service

*Note that the background should include the product/service introduction

Background Key ideas from the situation analysis; special forces such as managerial dicta; reasons for preparing a new PIC at this time. Focus At least one clear technology dimension and one clear market dimension. They match and have good potential. Goals-Objectives What the project will accomplish, either short-term as objectives or longer-term as goals. Evaluation measurements. Guidelines Any rules of the road," requirements imposed by the situation or by upper man- agement. Innovativeness, order of market entry, time/quality/cost, miscellaneous