New$-$product strategy

development

Determining that smartphone apps and social media are

important parts of the bank's future plans to reach younger

consumers

Tweeting out the availability of a new snartphone app that

helps young professionals manage thet financial lives better

Inviting younger "fans" of the bank's social media sites to have

Having a Facebook discussion with consumers on what they

would ideally like to have from a bank smartphone app

Creating a prototype of the smartphone app

ubrace$($ Business analysis ubrace$)$

Using Twitter to ask followers what prices they are willing to

pay for smartphone apps

Developing a social media site that allows college consumers

to review and provide feedback on new product ideas