Question: New - product strategy development refers to: a . The stage of the new product process which defines the new product role in terms of

New-product strategy development refers to:
a.
The stage of the new product process which defines the new product role in terms of the firm's overall objectives.
b.
The testing of a new product prototype by a cross-functional team.
c.
The guidelines for new product development set out by the head of Manufacturing.
d.
A formalized protocol for new product development designed by the VP of Marketing.
e.
The stage of the new product process where the new product prototype is developed.

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