New Service Development Generation and Concept Development

Assignment requirements:

1. Generate 3 different service ideas m2. Develop at least 3 concepts for each idea

3. Show the process on how you have developed each concept

For an example do the following:

What do you want to serve?

Who do you want to serve ?

Where do you want to offer the service?

What benefits would you like to offer?

In what price range ?

Or whatever is relevant considering your service offer

4. Select the best concept and develop a service blueprint .

Your report should include the following :

1. Introduction

2. Generation of ideas

3. Development of concepts

4. Development of a service blueprint

5. Conclusion