Question: New service projects that fail: a . are peripheral to the firm's core offerings. b . enter a market with limited market potential or one
New service projects that fail:
a are peripheral to the firm's core offerings.
b enter a market with limited market potential or one that is populated with wellentrenched competitor
c tend to capitalize on the firm's reputation but suffer because of inappropriate pricing.
d all of the above.
ea and b only.
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