Question: New small business owner develops a marketing plan to specify who the best customers are and how they might be attracted to the new small

New small business owner develops a marketing plan to specify who the best customers are and how they might be attracted to the new small business.

Consider that you are a new small business owner and are in the development process of your marketing plan.

  1. Identify the location of the target market for your small business. What resources will you use to develop this target market?

  2. Identify your target customer population for your new small business. What resources will you use to develop a target customer base?

  3. Discuss the pricing strategies for your new small business. How will you price the products and services at the new small business? Be specific.

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