Question: New York - based Showfields calls itself the most interesting store in the world because of its immersive, experiential store designs. The store is organized

New York

-

based Showfields calls itself the

most interesting store in the world

because of its immersive, experiential store designs. The store is organized into departments, each representing a room of a house. Entertainment retailing recognizes that in addition to satisfying needs through purchasing products, for many people, shopping is

?

Fun

A social experience

Shopping is all of these

A way to learn about new things

A need

-

satisfying experience

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