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New-Product Development Process This activity is important because many companies use a specific sequence of steps to develop new products efficiently and make their products ready for market, something known as the new-product development process. The new-product development process includes seven stages an organization goes through as it identifies business opportunities and converts them to a salable good or service. By any measure, Apple, Inc. is a successful company. From its inception, when it made one computer for what was then the entire market for small computers, Apple has evolved into a company that makes a variety of products for a number of different market segments-everything from computers to digital music players to cell phones. The goal of this exercise is to demonstrate your understanding of the new-product development process as applied to the development of the Apple iPhone. Read the description of the activity and then match it to the appropriate stage of the New- Product Development Process. Secrecy vs. Information Apple Pow- Lined Up Jobs's Vision Wow Concept Numbers Weed 'n Becomes Matter Feed Reality 1. New-product strategy development 2. Idea generation 3. Screening and evaluation 4. Business analysis 5. Development 6. Market testing 7. Commercialization Reset