Question: Next, we had to consider how we would position the Cleaning Essentials' products. And what exactly does positioning refer to ? Option 1 . Positioning

Next, we had to consider how we would position the Cleaning Essentials' products.
And what exactly does positioning refer to?
Option 1. Positioning refers to the physical location of the items in the stores where they are being sold.
Option 2. Positioning refers to the place a brand occupies competitively in the minds of consumers.
Option 3. Positioning refers to the layout of certain elements in an advertisement.

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