Question: Nike ran a CSR program which donates ' 1 cents' for every 1 0 miles you run. The CSR program was very successful. The program

Nike ran a CSR program which donates '1 cents' for every 10 miles you run. The CSR program was
very successful. The program gained tremendous amount of social media awareness, social media
engagement, and actual participations (i.e., running!). The CSR program could be successful because
Nike's CSR program is relevant to the firm's core business operations.
Nike (vs. competitors) has mor financial resources
Nike has a very diverse top management team members.
Nike is a Fortune 500 company
Nike ran a CSR program which donates '1 cents' for every

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