Question: Nike: www.nike.comLinks to an external site. Customize: https://www.nike.com/w?q=customize&vst=customizeLinks to an external site. Questions How does Nikes website assist the company in building relationships with its

Nike: www.nike.comLinks to an external site.

Customize: https://www.nike.com/w?q=customize&vst=customizeLinks to an external site.

Questions

  1. How does Nikes website assist the company in building relationships with its customers?
  2. How do the elements of the website reflect Nikes target market?
  3. Does Nike invite comments and feedback from visitors to its website? If so, how does this impact Nikes attempt to build positive relationships with its customers?
  4. Explain the value of allowing customers to customize their shoes.

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