Nike's "Just Do It$,"$ BMW$\text{'}$s "The ultimate driving machine," American Express' "Don't leave home without it$,"$ New York Times' "All the news that's fit to print," and AT&T$\text{'}$s "Reach out and touch someone" are all examples of brand $\_\_\_\_\_\_\_\_.$

Select one:

A$.$

mantras

B$.$

slogans

C$.$

personalities

D$.$

missions

E$.$

architectures