Nike's labor practices in sweatshops has always been in question which in some ways has deteriorated the
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Nike's labor practices in sweatshops has always been in question which in some ways has deteriorated the brand image. What will be the objectives of a program/campaign with respect to Integrated Marketing Communications to address the issue of Nike's labor practices and improve its image? (Be specific; qualitative and quantitative)
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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