Question: nment #6 Requirea informaron Help Save Case Exercise: Amazon.com, Inc. The following questions are based on both favorable and unfavorable descriptive evidence of issues faced

nment #6 Requirea informaron Help Save Case
nment #6 Requirea informaron Help Save Case
nment #6 Requirea informaron Help Save Case Exercise: Amazon.com, Inc. The following questions are based on both favorable and unfavorable descriptive evidence of issues faced by Amazon, as well as the underlying influences that affect the firm as they are observed in the case. In addition, you will find a general question on solutions that can be answered from information detailed in the case. Multiple-choice versions of evidence and influences are presented first (Descriptive Evidence 1 and Underlying Influences 1). Short-answer questions, which will be manually graded by your professor, are presented second (Descriptive Evidence 2 and Underlying Influences 2). Each question under Evidence corresponds to the same question under Influences (eg. Question 3 under Descriptive Evidence 1 corresponds to Question 3 under Underlying Influences 1). The goal of this exercise is to help you reflect and analyze the case material outside of class. Answering the following questions will enhance your understanding of some of the key issues of the case, as well as your participation in class discussions related to it Read the complete case on Amazon and then answer the questions that follow. Descriptive Evidence 1 How was Amazon's financial performance impacted by the 2008 global recession? ssignment #6 Hel Required information Overall sales were down by 27% in 2009 e It suffered losses but these losses were minimal compared to the losses suffered by other online retailers It was largely insulated from the downturn and sales actually rose in 2009. Its core business was down but its peripheral businesses improved profits. It suffered lost volumes and had to lay off 15% of its workers

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