-nnect 0 Saved Help Save & Exit Submit Check my work Required information SB Exercise 6-16 through Exercise 6-17 (Algo) [The following information applies to the questions displayed below) Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given office Total Company Chicago Minneapolis Sales $ 459,00 . 100.00% $ 153,000 100.ee $ 306,000 100,00 Variable expenses 229,500 50.00% 45,900 30.00 183,600 60.00x Contribution margin 229, See 50.ee 107,100 70.00% 122,400 40.00 Traceable fixed expenses 128, 520 28.00 79,560 52.ee 48,960 16.00 Office segment margin 100,980 22.6ex $ 27.540 18.00 $ 73,440 24.ee Common fixed expenses not traceable to offices 64,26e 14.ee Net operating income $36,720 8.ee 70F TUUUU UI Lease sales in the Dental market by $35,700. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising cam 2. How much would the company's profits increase (decrease) if it Implemented the advertising cam 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in Company's profits increase by Required Required 2 > O II L 70F lo the adve 3. In which of the markets would you recommend that the company focus its advertising Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising Company's profits by o RI L 7 Check my w Required information Market segment margin Common fixed expenses not traceable to markets Office segment margin $ 61,200 30.00% $ 27,540 27.00 88,740 15,300 $ 73,440 29.ees 5.ee 24.ee The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month The campaign would cost $5,100 Marketing studies indicate that such a campaign would increase sales in the Medical market $40.800 or increase sales in the Dental market by $35,700. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market 3. In which of the markets would you recommend that the company focus its advertising campaign?" Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 In which of the markets would you recommend that the company focus its advertising campaign? 70F O march