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be Maps Question A21 UKTV, a new commercial television broadcast network, uses billboards, television, magazines, and nev advertising to create awareness about upcoming shows and to inform viewers about the new episodes existing shows. UKTV uses to promote its television programs. Select one alternative: O interpersonal communication O intrapersonal communication O mass communication O intergroup communication Reset Maximum Marketing Man X Paraphrasing Tool Quillex G What is the main differee ra.com/player/?assessmentRunld=81336776&context=exam&selected Languageld=2#/section/2288575581335/question/8423019 Maps Tube Question A18 Organisations such as Arla (dairy products) and Unilever (eg.. Axe, Rexona) make use of intermediaries such ICA and Willy's in the distribution of their products. Which is of the following is the reason for this decision? Select one alternative: These are convenience products which make use of an intensive distribution strategy. Arla and Unilever do not have to communicate with potential customers, as this will be done by the intermediaries. O It is more difficult for the customer to purchase from the intermediaries. O Arla and Unilever have a limited number of consumers. Reset Maximum marks .com/player/?assessmentRunId=81336776&.context=exam&selected Languageld=24/section/2288575581335/question/B422 ube Maps Question A16 Travel and Safari, a company that organizes wildlife tours, gives equal importance to customers and emp The managers at Travel and Safari ensure that the employees of the company are satisfied with their jobs believe that the employees should be kept happy as they are the brand ambassadors of the company. By this, they are paying attention to their Select one alternative: O internal marketing O customer satisfaction service quality O external marketing Paraphrasing tool Quillex GWhat is the main differex om/player/?assessmentRunId=81336776&context=exam&selectedLanguageld=2#/section/2288575581335/question/84228221 Maps Question A15 Oomph, the plant-based food company, are in the process of develop a new product. They have generated a lot of new ideas from their customers and employees. Now that they have these new ideas, they will Select one alternative: O develop a prototype of what the product will look like O sell the product in the market O do test marketing i.e., sell the product in a part of the market screen the ideas to identify the most suitable idea. Reset Maximum marks: 1 Ebooks - Webreader.io X MLBK13 - Marketing Mar X Paraphrasing Tool Quill X What is the main dillere X era.com/player/?assessmentRunid=81336776&.context=exam&selected Languageld=2#/section/2288575581335/question/84231317 ouTube Maps Question A20 Which one of the following is incorrect regarding the effect of social media on organisations, marketers and brands? Select one alternative: O Marketers can control the messages and communication that take place in social media Social media allows marketers to know what customers are saying about the organisation and its products. O Consumers can share their experiences with many different groups of consumers across the world The organisation can have more meaningful conversations with its customers so that they can build relationships through social media. Maximum marks: Reset be Maps Question A21 UKTV, a new commercial television broadcast network, uses billboards, television, magazines, and nev advertising to create awareness about upcoming shows and to inform viewers about the new episodes existing shows. UKTV uses to promote its television programs. Select one alternative: O interpersonal communication O intrapersonal communication O mass communication O intergroup communication Reset Maximum Marketing Man X Paraphrasing Tool Quillex G What is the main differee ra.com/player/?assessmentRunld=81336776&context=exam&selected Languageld=2#/section/2288575581335/question/8423019 Maps Tube Question A18 Organisations such as Arla (dairy products) and Unilever (eg.. Axe, Rexona) make use of intermediaries such ICA and Willy's in the distribution of their products. Which is of the following is the reason for this decision? Select one alternative: These are convenience products which make use of an intensive distribution strategy. Arla and Unilever do not have to communicate with potential customers, as this will be done by the intermediaries. O It is more difficult for the customer to purchase from the intermediaries. O Arla and Unilever have a limited number of consumers. Reset Maximum marks .com/player/?assessmentRunId=81336776&.context=exam&selected Languageld=24/section/2288575581335/question/B422 ube Maps Question A16 Travel and Safari, a company that organizes wildlife tours, gives equal importance to customers and emp The managers at Travel and Safari ensure that the employees of the company are satisfied with their jobs believe that the employees should be kept happy as they are the brand ambassadors of the company. By this, they are paying attention to their Select one alternative: O internal marketing O customer satisfaction service quality O external marketing Paraphrasing tool Quillex GWhat is the main differex om/player/?assessmentRunId=81336776&context=exam&selectedLanguageld=2#/section/2288575581335/question/84228221 Maps Question A15 Oomph, the plant-based food company, are in the process of develop a new product. They have generated a lot of new ideas from their customers and employees. Now that they have these new ideas, they will Select one alternative: O develop a prototype of what the product will look like O sell the product in the market O do test marketing i.e., sell the product in a part of the market screen the ideas to identify the most suitable idea. Reset Maximum marks: 1 Ebooks - Webreader.io X MLBK13 - Marketing Mar X Paraphrasing Tool Quill X What is the main dillere X era.com/player/?assessmentRunid=81336776&.context=exam&selected Languageld=2#/section/2288575581335/question/84231317 ouTube Maps Question A20 Which one of the following is incorrect regarding the effect of social media on organisations, marketers and brands? Select one alternative: O Marketers can control the messages and communication that take place in social media Social media allows marketers to know what customers are saying about the organisation and its products. O Consumers can share their experiences with many different groups of consumers across the world The organisation can have more meaningful conversations with its customers so that they can build relationships through social media. Maximum marks: Reset