Question: Non - linear blending model: There has been a lot of soul searching recently at your company, the Beansoul Coal Company ( BCC ) .

Non-linear blending model:
There has been a lot of soul searching recently at your company, the Beansoul Coal Company (BCC). Some of its better coal mines have been exhausted and it is having more difficulty selling its coal from remaining mines. One of BCCs most important customers is the electrical utility, Power to the People Company (PPC). BCC sells coal from its best mine, the Becky mine, to PPC. The Becky mine is currently running at capacity, selling all its 5000 tons/day of output to PPC. Delivered to PPC, the Becky coal costs BCC $81/ton and PPC pays BCC $86/ton. BCC has four other mines, but you have been unable to get PPC to buy coal from these mines. PPC says that coal from these mines does not satisfy its quality requirements. Upon pressing PPC for details, it has agreed it would consider buying a mix of coal as long as it satisfies the following quality requirements: sulfur 0.6%; ash 5.9%; BTU >13000 per ton; and moisture 7%. You note your Becky mine satisfies this in that its quality according to the above four measures is: 0.57%,5.56%,13,029 BTU, and 6.2%. Your four other mines have the following characteristics:
The daily capacities of your Lex, Casper, Donora, and Rocky mines are 4000,3500,3000, and 7000 tons respectively. PPC uses an average of about 13,000 tons per day.
BCCs director of sales was ecstatic upon hearing of your conversation with PPC. His response was Great! Now, we will be able sell PPC all of the 13,000 tons per day it needs. Your stock with BCCs newly appointed director of productivity is similarly high. Her reaction to your discussion with PCC was: Lets see, right now we are making a profit contribution of only $5/ton of coal sold to PPC. I have figured out we can make a profit contribution of $7/ton if we can sell them a mix. Wow! You are an ingenious negotiator! What do you recommend to BCC?
NOTE: The demo version of LINGO does not provide enough non-linear variables to solve this optimization, so you will need to develop a linearized model with cleared denominators.
(HINT: also, dont forget to include the Becky mine in your solution)
Objectives
The goal of this case study is to formulate an optimization model using LINGO to analyze
Beansoul Coal Companys (BCC) production options. Begin by following the structured
modeling process:
Frame the problem
- What decision(s) does BCC need to make?
- What are the decision variables?
- What are the limits/constraints affecting the decision?
- How should BCC determine if the solution is optimal?
- What alternatives need to be considered?
Construct a LINGO model to analyze the decision using SETS and DATA. All the data
you need is contained in either the problem statement or the table of mines,
Pay attention to the units of measurement (tons, percentages, etc.) to make sure you
analyze the case properly. This is particularly important when you use linearized
constraints with cleared denominators.
Your analysis of this case should include the answers to the following questions:
1. What is the optimal blend of coal that meets PPCs requirements?
2. What are the specifications (sulfur, ash, moisture and BTU) of the blended coal?
3. Which blend qualities are binding constraints?
4. Which, if any, mine capacities are binding constraints?
5. What is the average cost ($/ton) to produce the coal blend?
6. How does your expected profit compare to the $7/ton the director of sales estimated?
7. If PPC only pays Beansoul Coal $86/ton, how can Beansoul justify selling coal from
mines that cost more than $86/ton to produce?
Mine
BTU Per Ton
Sulfur Percent
Ash Percent
Moisture Percent
Cost Per Ton Delivered to PPC
Lex 14,2010.886.765.173 Casper 10,6300.114.364.690 Donora 13,2000.716.667.674 Rocky 11,9900.394.414.589\begin{tabular}{lccccc}
\multicolumn{1}{c}{ Mine } & \begin{tabular}{c}
BTU Per \\
Ton
\end{tabular} & \begin{tabular}{c}
Sulfur \\
Percent
\end{tabular} & \begin{tabular}{c}
Ash \\
Percent
\end{tabular} & \begin{tabular}{c}
Moisture \\
Percent
\end{tabular} & \begin{tabular}{c}
Cost Per Ton \\
Delivered to \\
PPC
\end{tabular}\\
\hline Lex & 14,201 & 0.88 & 6.76 & 5.1 & 73\\
Casper & 10,630 & 0.11 & 4.36 & 4.6 & 90\\
Donora & 13,200 & 0.71 & 6.66 & 7.6 & 74\\
Rocky & 11,990 & 0.39 & 4.41 & 4.5 & 89
\end{tabular}
 Non-linear blending model: There has been a lot of soul searching

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